SimilarWeb is a lead generation tool, showing you insights on:
- website engagement
- site ranking
- traffic sources (social, referrals)
- related apps
- ad networks
- geographical spread
- similar websites
I like to think of SimilarWeb as a hidden gem.
Most people have Amazon Alexa’s Extension installed to check up on traffic and ranking of a website. While probably a little more accurate, it doesn’t provide as much insights as SimilarWeb.
Also within the realm of lead generation, Dux-Soup is a teeny robot you can let loose on pages with LinkedIn profiles.
You use it to automate lead generation from LinkedIn. Set search filters to target a certain persona and tell the Dux to go and visit all of the search results.
These people will see you popping up in their feeds.
You’ll also have their names, industries, roles, company domains and more. Precious data you can extract as a .CSV
As of recently, Dux-Soup can also help you to find email addresses paired to LinkedIn profiles. It’ll ask you up front if you want it to. Found email addresses are traded in for points. You can buy points or acquire them by trading in email addresses of your own.
While the standard version of Dux-Soup is free, you’ll need to go Pro to use Dux-Soup with LinkedIn Sales Navigator.
We live in times where you can email thousands of people in your sleep.
The problem is that recipients also know that. Just putting someone’s first name and their company won’t cut it anymore. Real personalisation is your superpower to making real connections.
This thing isn’t going to know you inside-out. But it does do a pretty good job at guessing how people like to be approached. Whether you should start your email with just their names instead of using a more formal salutation for example. I have to say my own profile was remarkably accurate.
#4. Push by Zapier
Zapier allows you to build well-oiled machines with apps acting autonomously, all just running in the background. Workflow automation done right \U0001f44c.
But sometimes you just want things to happen at your own command.
Zapier’s Push Extension for Chrome lets you trigger custom Zaps straight from your browser, minimising the break in your workflow.
Suddenly struck by a brilliant idea while in the middle of a task? Push it to Trello. Gathering resources for your next blog post? Push it a Google Sheet. Need to add a meeting to your calendar? Push it to Google Calendar.
No need whatsoever to open up new tabs and fuck up your flow.
I sometimes find myself yearning for the days when I only had Facebook.
Life was simple.
Nowadays you have to juggle Facebook, Twitter, LinkedIn, Instagram, Pinterest and who knows whatever other weird platforms you’re on.
You have to be everywhere all the time. As an individual and as a business.
Buffer’s extension let’s you share content to your social pages in a jiffy.
Clicking the extension will trigger a pre-made post with the article, title and image for you to customise as you wish. All you have to do is post.
As a pure-bred grammarnazi, I cringe at bad grammar.
As a pure-bred grammarnazi, I also run Grammarly in my browser to make sure nobody can catch me making grammar mistakes.
Grammarly corrects your mistakes as you write on the web, from Facebook to Quora and your emails.
We all make mistakes, especially when we’re busy.
Paying attention to grammar shouldn’t be your top priority, so have something like Grammarly take care of it.
You don’t want this happening to you.
Putting UTM tags on your links is key to see what works and what doesn’t in your marketing strategy.
I mean, don’t bother checking Google Analytics if you’re not using UTMs.
I used to get pretty annoyed having to open a new tab for Google’s UTM generator, paste in the link, fill out the parameters and then copy — paste the new link. Every time again.
I figure analytics and digital marketing agency Effin Amazing had the same frustration. Their Chrome Extension allows you to instantly make a UTM — link out of the page you’re at.
As you can see from this post, I’m quite a big fan of screenshots.
There’s something powerful to showing people exactly what your screen looks like when describing a tool or process to them.
I used to make annotated screenshots with arrows, boxes and all that stuff in Photoshop. Talk about overkill.
With Nimbus Screenshot you can quickly capture whatever is in front of you and instantly make sense of it for your audience with a series of simple annotation tools.
You can capture entire tabs, select portions, put delays and record video. Whatever happens on your screen.
Once you’re done, you can save the image to your Google Drive, send it to Slack, send it to your Nimbus account, or just download it.
(I think printing is also an option, but I like trees so I don’t print.)
The full-fledged version of our smart CRM, living and breathing inside your Gmail inbox.
It shows you all the relevant info on people you’re in contact with (similar to other extensions like FullContact’s and Rapportive) and allows you to create accounts and opportunities straight from Gmail. No need to open up a new tab.
You can check up on your pipeline, keep track of insights, blink at your automated to-do list (so you don’t miss follow-ups, eh) and scroll through contacts and accounts. lt also tracks emails and link clicks so you know when recipients open your message (and how many times) and click through.
#10. Figure It Out
Being able to work globally with people from all over the world is simply amazing. But it also comes with challenges.
There’s language, but most people speak English. Time zones are a bigger issue.
Whether you’re posting on social media, writing emails, giving customer support or setting up meetings — at all times you have to think about the time zone your contact is in.
The FIO extension lets you add up to 10 time zones in a new Chrome Tab.
You’ll know in a heartbeat what time it is anywhere in the world. My favourite feature is that FIO also shows different national holidays. No more emails lost in celebrations and aftermaths of celebrations.
It also looks cool.
If email was a sport, using Mixmax would equal doping yourself.
It puts your Gmail on rocket fuel.
With Mixmax your Gmail can:
- track opens, click and downloads (like Salesflare)
- easy and instantly schedule meetings with prospects
- embed polls and surveys in the email
- write faster with powerful templates
- schedule emails
- personalise bulk emails with a shitload of variables
- snooze emails, set reminders
There’s a huge amount of variables you can use to personalise mass emails. If you have enough data on your leads, you can send hundreds of highly personalised emails while watching Netflix.
I love quotes. Inspiring one-liners of text. Simple but powerful.
I carry a notebook with me wherever I go, to write down stuff worth remembering and re-reading.
Whenever I’m working on a piece of content, I first read. A lot. And the same thing happens: I get inspired by the work of others.
Lumio is Chrome’s replacement for my notebook.
It allows me to select pieces of text, images and videos to then save and organise them as cards.
This is gold for whatever type of research you’d have to do.
You can use it for content marketing, build up case-studies, make overviews of third-party reviews or collect other relevant information to send to prospects. Or to just keep up with inspiring stuff you find around the internet.
Why exactly do we have so many tabs open all the time?
For me it’s because I need to keep them open. They’re either sources I’m using to create something or there’s some kind of process going on there.
I’m also too lazy to close them if I don’t need them anymore. That would break my flow.
It’s a mess, always.
I’d end up closing stuff I still needed. It’s inefficient, unsustainable and stupid.
In comes OneTab. As sent by God himself.
OneTab closes your tabs. But — don’t panic — it saves all the URLs within a single tab, with the option to restore them all individually or all at once.
You can even export that list and share with friends or co-workers.
Imagine the work memory you’re saving when you only have 5 tabs open instead of 55.
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